Methodology for Sales Innovation

Working with a core team of senior individuals, the key elements that can transform the sales strategy would be identified. These would be built into a mutually developed Sales Plan, for execution and monitoring. The underlying aim would be the transference of skills to the existing team, so that continual analysis and improvement can take place, producing innovative sales techniques, resulting in unique company growth.

The assignment would be split into four parts:

• Assessment; to review the status of the Company with regard to its present position and existing objectives. The Company would provide key information that would be analysed and then reviewed during interactive workshops, to agree the format and timetable of the complete assignment.
• Innovation; the development of newly identified core innovators, which when combined with existing information would create a detailed Sales Plan.
• Management; a mutually agreed framework would be created that would be used to manage and monitor the execution of the Sales Plan.
• Monitoring; regular health checks would be carried out to analyse progress and take corrective action as necessary.

The delivery of this process would be through a series of interactive workshops and tutorials.

At the end of the assignment the Team would be capable of not only repeating the exercise with little or no external help, but they would be able to enhance the skills gained through the assignment and pass them on to other Company members.

The key is to add value where it is needed most, based on the overall corporate objectives and to accelerate the successful delivery of the Sales Plan, producing direct, measurable results.

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